Voice AI, built in India, for India

An AI phone assistant that talks like your best staff member, in your customer's language.

Swaram picks up every call to your business, understands what the caller wants, answers in their language, and gets the job done. It never sleeps, never takes a break, never puts anyone on hold.

SA RE GA MA PA DHA NI
Swaram · for hotels

A receptionist that picks up on the first ring, at any hour.

Swaram runs your hotel's phone line. It takes bookings, answers questions about rooms, rates and directions, and passes the call to your team when a real person is needed. We teach it your property, so it answers the way your front desk would.

  • Speaks the caller's language. Hindi, Telugu, Tamil, Kannada, English and more, switching mid-call if the guest does.
  • Knows your property. Trained on your rooms, rates, amenities and policies, so answers match what your front desk would say.
  • Takes action. Books rooms, records requests, sends confirmations, and can call guests back for campaigns.
  • Personal Concierge Suggests amenities, plans the day, reminds your guests of meal times and on-the-spot offers.
  • Shows you what happened. Weekly and monthly usage, outcomes per campaign, and a log of every call.
Incoming call · 11:42 pmSwaram
SwaramGood evening, you've reached the reservations desk. How can I help?
CallerDo you have a room for two this Saturday? Something with a view.
SwaramYes, a Deluxe Hill View is available Saturday at ₹6,200 including breakfast. Should I hold it for you?
CallerHaan, please. Naam Priya Rao.
SwaramDhanyavaad, Priya ji. Room held for Saturday. You'll get a confirmation on this number in a moment.
Languages

Eleven languages. One phone number.

Callers speak the way they speak at home. Swaram understands Indian accents, mixed sentences, and switches language mid-call if the caller does.

"Room available hai kya, Saturday ke liye?"Understood, answered in the same mix of Hindi and English, and booked.

हिHindi
EnEnglish
తెTelugu
தTamil
ಕKannada
മMalayalam
मMarathi
ગુGujarati
বাBengali
ਪੰPunjabi
ଓOdia
Hinglish and mixed speech
Compared

Why it beats a call desk.

Your people keep the calls that need a person. Swaram takes the rest.

What
Human call desk
Swaram
Rush hour
Busy signal, or "please hold"
Answers every call at once, even 50 at the same time
Hours
8 to 10 hours, shifts, leave, holidays
24 hours a day, 365 days a year
Languages
One or two per person
Eleven Indian languages from one number
Consistency
Changes from person to person and mood to mood
Same correct answer every time, always polite
Cost
Salary, training, attrition, re-training
One monthly fee, ready in days
Records
Notes on paper or in someone's memory
Every call recorded and summarised
Insight
Nobody knows what callers asked last month
A dashboard shows every call, question and outcome
What it can do

Calls in, calls out, and everything around them.

Answer incoming calls

Bookings, enquiries, complaints, directions, timings, order status. It handles the routine so your staff can handle the rest.

Make outgoing calls

Reminders, confirmations, feedback, payment due, appointment follow-ups, and calling back the calls you missed.

Run campaigns

Call a list of 5,000 people with an offer or a survey in one afternoon, in each person's language, and report who said yes.

WhatsApp too

Sends confirmations, receipts, links and follow-ups on WhatsApp after the call, and can answer WhatsApp messages.

Connects to your software

Hotel PMS, restaurant POS, CRMs, Google Sheets, ticketing and appointment systems. It checks live availability and writes bookings back.

Reports you can read

Weekly and monthly: calls answered, bookings made, common questions, missed chances. Download as CSV. Hosted in India; your data stays in India.

Where it fits

Anywhere a phone rings and the questions repeat.

Hotels first. These are next, and most are already possible.

Hotels and resorts

Room bookings, rates, check-in, food, directions, reminders before arrival.

Restaurants

Table reservations, takeaway orders, "are you open today?", menu questions.

Hospitals and clinics

Appointments, report-ready calls, medicine reminders, OPD timings.

Schools and coaching

Admission enquiries, fee reminders, attendance alerts to parents.

Banks and insurance

EMI reminders, KYC follow-up, policy renewals, branch timings.

Real estate

Site-visit enquiries at any hour, buyer qualification, brochures on WhatsApp.

Travel and logistics

Booking status, pickup confirmations, delay updates, delivery rescheduling.

Temples and trusts

Darshan timings, seva booking, donation receipts, festival announcements.

Government helplines

Municipal complaints with a ticket number, scheme eligibility, grievance status, outreach campaigns to citizens, in their language.

For agencies and partners

Offer Swaram under your own name.

Agencies and hospitality groups run Swaram for their clients with their branding on the phone line and on the reporting. We handle the voice, the languages and the infrastructure. You own the relationship.

Your brand

The agent introduces itself as your service. Client dashboards live on your domain.

Your clients' data

Each client gets a private dashboard with weekly and monthly usage, outcomes per campaign and a downloadable call log.

Our stack

We deploy, monitor and tune each agent, and add languages and properties as your clients grow.

About Arohana

Arohana is the ascending scale in Indian classical music, the notes climbing from Sa to Ni. We are a small team building voice AI that works for the way people here actually speak: many languages, mixed in one sentence, over ordinary phone lines.

We build custom voice and language systems for businesses, and we build our own products when we see a gap. Swaram is the first.

How we start

Live in two weeks.

Day 1

A call with you to understand your business and the questions you get.

Week 1

We teach Swaram your details and give you a test number to try.

Week 2

Go live on your number, or a new one. We watch the first calls with you.

Every month

A report of what callers asked and what Swaram did, and we improve it.

Hear Swaram answer a call.

Tell us a little about your business and Swaram will call your phone within a minute, acting as your receptionist. Indian mobile numbers only, one demo per number.

Prefer email? namaste@arohana.studio

What kind of call should we show you?